CFADO — A China–Vietnam Joint Venture

Quality Vietnamese goods,connected to China.

See the 5 partnership models Start a conversation

0Monline shoppers in China (end of 2025)

0.0%of all Chinese internet users

0consecutive years as Guangxi's largest trading partner

0.00%cross-border e-commerce growth in Pingxiang (2024)

Categories with headroom

Chinese consumers are moving from
“cheap and necessary” to “quality of life”.

They increasingly care about quality, health, provenance and the story behind a product — favourable ground for Vietnamese goods that are high-quality, natural, traceable and branded.

Coconut & coconut products

The category CFADO leads with FADO Agri — from the Ben Tre growing region to Chinese e-commerce channels.

Tropical fruit

Mango, durian, banana and seasonal fruit.

Coffee

Vietnamese coffee and processed drinks.

Vietnamese specialties

Regional products with a cultural story.

Snacks

Packaged, convenient, well suited to online channels.

Health drinks

A growth category riding the wellness trend.

About CFADO

Not just shipping goods to China —
building a market in China.

CFADO is a China–Vietnam joint venture combining supply chain strength and sourcing capability in Vietnam with e-commerce experience, multi-channel operations and brand development in China. We deliver an end-to-end one-stop solution: market research, product validation, regulatory compliance, import, customs clearance, logistics, warehousing, distribution, e-commerce operations, livestream, marketing and brand localisation.

The shift CFADO pursues is from “selling products” to “building brands” — so Vietnamese goods compete on more than low prices, gaining pricing power, a real customer base and long-term brand equity in China.

Become a partner

Test → Data → Validate → Scale

No product goes to scale on day one. Test small, read real data, validate, then expand.

Vietnam Supply Chain + China E-commerce

One side owns sourcing and logistics in Vietnam; the other owns multi-channel operations and traffic conversion in China.

Product + Culture + Brand

We build on Vietnam's story to raise perceived value, instead of racing to the bottom on price.

5 partnership models

Start small, validate,
scale, then partner deeply.

1 / 5

Trial product purchasing

CFADO assesses the product, analyses the market and the P&L, then buys a small quantity outright to test. No large upfront investment, minimal inventory risk, and real market data fast.

Product assessment

China

Assess a product's potential in the Chinese market before any trial run

Market analysis

China

Category, competitor and headroom analysis for each product group

P&L analysis

China

Build a P&L model to establish viable margins after duties, fees and logistics

Small-volume purchase

China

CFADO buys promising products in small quantities — no upfront investment from the brand

Data collection

China

Gather real sales data and consumer feedback to decide whether to scale

5 partnership models

Start small, validate,
scale, then partner deeply.

01 / 05

Trial product purchasing

CFADO assesses the product, analyses the market and the P&L, then buys a small quantity outright to test. No large upfront investment, minimal inventory risk, and real market data fast.

Product assessment

Assess a product's potential in the Chinese market before any trial run

Market analysis

Category, competitor and headroom analysis for each product group

P&L analysis

Build a P&L model to establish viable margins after duties, fees and logistics

Small-volume purchase

CFADO buys promising products in small quantities — no upfront investment from the brand

Data collection

Gather real sales data and consumer feedback to decide whether to scale

Trial product supply

The brand supplies the goods; CFADO handles online and offline distribution on an agency or consignment basis. Capital-light, low inventory, paid against actual sales.

Agency / Consignment

Agency or consignment terms — capital-light, low inventory, paid against sales

Online distribution

List products on online channels to measure market response

Offline distribution

Test through physical retail points and traditional distribution in China

Product validation

Validate the product on real numbers before committing to scale

Strategic supply & sales partnership

Once the market is validated, both sides upgrade the relationship: jointly optimising production, supply chain and distribution, developing best-sellers, and sharing costs, profits and risk.

Production optimisation

Jointly optimise production against Chinese market requirements and tastes

Supply chain optimisation

Optimise the chain from raw material regions to the border for stable supply and pricing

Distribution optimisation

Optimise the distribution network and retail points across China

Best-seller development

Concentrate resources on the SKUs with best-seller potential

Profit & risk sharing

Interests aligned on market results — shared costs, shared profit, shared risk

Managed e-commerce operations

CFADO sets up and runs multi-platform storefronts: product listing, livestream, customer service, marketing, data tracking, GMV and margin optimisation. Stores and accounts stay owned by the brand; CFADO charges a service fee and takes no revenue share.

Douyin

830M DAU · 940M MAU — the strongest short-form and livestream conversion channel

Xiaohongshu / RED

120M DAU · 380M MAU — demand seeding and brand image building

WeChat

Video Account at 620M DAU and over 900M MAU; the WeChat ecosystem reaches around 1.29 billion

Tmall

The mainstream platform for imported brands, suited to premium positioning

Strong in logistics and authentic goods, with a quality-focused customer base

Pinduoduo

Huge user scale — useful for reach and validating mass-market price demand

Brand co-building

The deepest tier: both sides invest resources to reposition the brand, build its identity, upgrade packaging, produce multi-platform content and accumulate long-term customer assets.

Brand positioning

Reposition the brand for China around its origin and core values

Brand identity

Build genuine differentiation and a distinctive brand identity

Packaging

Upgrade packaging and product imagery for Chinese consumer tastes

Content marketing

Produce multi-platform content: video, KOL/KOC, livestream and advertising

Customer asset

Build a customer base that belongs to the brand, not to a single marketplace

Membership & loyalty

Develop membership programmes to lift repurchase rates and loyalty

Trial product purchasing

CFADO assesses the product, analyses the market and the P&L, then buys a small quantity outright to test. No large upfront investment, minimal inventory risk, and real market data fast.

Product assessment

Assess a product's potential in the Chinese market before any trial run

Market analysis

Category, competitor and headroom analysis for each product group

P&L analysis

Build a P&L model to establish viable margins after duties, fees and logistics

Small-volume purchase

CFADO buys promising products in small quantities — no upfront investment from the brand

Data collection

Gather real sales data and consumer feedback to decide whether to scale

Trial product supply

The brand supplies the goods; CFADO handles online and offline distribution on an agency or consignment basis. Capital-light, low inventory, paid against actual sales.

Agency / Consignment

Agency or consignment terms — capital-light, low inventory, paid against sales

Online distribution

List products on online channels to measure market response

Offline distribution

Test through physical retail points and traditional distribution in China

Product validation

Validate the product on real numbers before committing to scale

Strategic supply & sales partnership

Once the market is validated, both sides upgrade the relationship: jointly optimising production, supply chain and distribution, developing best-sellers, and sharing costs, profits and risk.

Production optimisation

Jointly optimise production against Chinese market requirements and tastes

Supply chain optimisation

Optimise the chain from raw material regions to the border for stable supply and pricing

Distribution optimisation

Optimise the distribution network and retail points across China

Best-seller development

Concentrate resources on the SKUs with best-seller potential

Profit & risk sharing

Interests aligned on market results — shared costs, shared profit, shared risk

Managed e-commerce operations

Douyin

830M DAU · 940M MAU — the strongest short-form and livestream conversion channel

Xiaohongshu / RED

120M DAU · 380M MAU — demand seeding and brand image building

WeChat

Video Account at 620M DAU and over 900M MAU; the WeChat ecosystem reaches around 1.29 billion

Tmall

The mainstream platform for imported brands, suited to premium positioning

Strong in logistics and authentic goods, with a quality-focused customer base

Pinduoduo

Huge user scale — useful for reach and validating mass-market price demand

Brand co-building

The deepest tier: both sides invest resources to reposition the brand, build its identity, upgrade packaging, produce multi-platform content and accumulate long-term customer assets.

Brand positioning

Reposition the brand for China around its origin and core values

Brand identity

Build genuine differentiation and a distinctive brand identity

Packaging

Upgrade packaging and product imagery for Chinese consumer tastes

Content marketing

Produce multi-platform content: video, KOL/KOC, livestream and advertising

Customer asset

Build a customer base that belongs to the brand, not to a single marketplace

Membership & loyalty

Develop membership programmes to lift repurchase rates and loyalty

Why Guangxi

The strategic gateway
for Vietnamese goods into China.

Vietnam

Guangxi

China

01Ben Tre — growing region
02HCMC · Binh Duong · Long An
03Hanoi
04Pingxiang — border gate
05Nanning — consolidation
06Distribution across China

12–48 hoursNanning ↔ Hanoi corridor, road & rail

~25% lower logistics costVersus traditional routes

Sea routes via Qinzhou and Fangchenggang ports also available. Guangxi has 6 Class-I border gates and has counted Vietnam as its largest trading partner for 27 consecutive years.